We Want Green was not conceived as a conventional tourist product, but as a situated way of working with the territory, time and lived cultures.
The project is rooted in rural northern Portugal, in landscapes shaped over long periods by human presence, agricultural practices and seasonal rhythms. These are not untouched or idealised places, but inhabited territories where culture, nature and daily life remain closely intertwined.

Slow cultural travel, as understood here, does not refer to comfort, luxury or leisure speed. It refers to the choice of staying longer in one place, moving at a human pace, and accepting that understanding a landscape takes time, attention and repetition. Travelling slowly means allowing space for encounter, for silence, and for the unexpected.
This work is not based on sightseeing or the consumption of experiences. It does not aim to “show” a destination, but to engage with it as a living environment. Landscapes are approached not as scenery, but as cultural spaces shaped by work, memory and continuity.

This work is not based on visiting or consuming experiences. It does not seek to “showcase” a destination, but rather to relate to it as a living environment. Landscapes are not approached as backdrops, but as cultural spaces shaped by work, memory and continuity.
Sustainability is understood here not as a label, certification or promise of impact, but as an ongoing relationship with places and people. It is grounded in restraint, long-term presence and respect for the limits of each territory.

We Want Green does not seek to address everyone. It is meant for travellers who already have travel experience and who are looking for cultural depth rather than highlights. It is for those who are curious, attentive and willing to engage with places as they are, rather than as they are marketed.
This project belongs to a broader reflection on travel in the Iberian Peninsula today: how to move through territories without extracting from them, how to remain attentive to what already exists, and how to travel in ways that leave room for continuity rather than disruption.